In this episode we are talking to Mia Negru about the challenges and importance of customer profiling in the B2B SaaS world. As one of the visionary minds behind 2030 Builders, a company at the forefront of sustainable innovation, Mia opens up about her journey to perfecting a customer profile that resonates with her company’s values and vision.
We discuss the challenges and rewards of honing in on a specific target audience, without losing sight of a broader mission. We will explore why customer profiling is more than just a marketing strategy, but a key to understanding and meeting the real service needs of 2030 Builders potential clients, what the ideal customer looks like, how to communicate, and where to find them.
