Digital Wasabi, Author at Digital Wasabi
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Entries by Digital Wasabi

5 Things You Need to Know About The B2B Marketing Funnel

Most digital marketing specialists working with lead generation know that the marketing funnel is a concept that bears many names – it’s been called everything from a wheel to a pyramid to a cycle. Plus, there’s also been a lot of debate about which function within a business owns it or should own it, …

Saas Marketing Metrics 2020

How to achieve your SaaS B2B Marketing Goals in 2020

If you’re thinking, “2019 was great, but I want to supercharge 2020”, then we’re thinking along the same lines. I’ve spent more years than I can count consulting some of Denmark’s and the UK’s top SaaS B2B startups on their digital marketing and collected the key strategies for success you need to start thinking …