- Nordic B2B SaaS Growth
We turn scattered B2B SaaS marketing into predictable customer growth
For Nordic B2B SaaS founders who can’t answer “where do customers come from?”
Strategy. Paid Ads. HubSpot. One system. See what works. Scale it.
- 50+ SaaS companies scaled
- €183M exit experience
- HubSpot Platinum Partner
- LinkedIn Ads · Google Ads · Meta Ads
You're spending real money on ads. Which campaigns brought customers last quarter?
If you can’t answer that in 10 seconds, you’re not alone. Your team is running campaigns across 5 channels, but nobody can prove what’s actually working. Every board meeting, you’re guessing. Every budget conversation, you’re defending.
- Marketing reports one number. Sales has another. The board gets a third.
- Your CRM is either a mess of unused workflows or a glorified email tool.
- Ads, website, email - none of them talk to each other.
- You're reporting leads, clicks, and MQLs - but not actual customers.
Most B2B SaaS companies are stuck here. It’s not a people problem – it’s a setup problem.
We build growth systems that track from first click to customers. One connected setup. Ads + HubSpot + Revenue.
Four steps to predictable growth
We don’t do creative campaigns or fractional CMO seats. We build and run predictable growth systems with specialists who report on customers, CAC, and payback time.
Focus — Strategy & Direction
Know exactly who you’re targeting and why. ICP definition, messaging, and growth direction that actually connects to revenue.
Build — HubSpot & Tracking
One system that tracks revenue. HubSpot setup, tracking, data structure, and reporting foundations that actually work.
Run — Paid Ads
Bring in the right people. Paid ads (LinkedIn, Google, Meta) that create and capture demand – tracked to closed deals.
Improve — Optimization & Reporting
Get better every month. Monthly optimization, creative testing, and clarity reporting that shows real progress.
What switching looks like
We audit first, then fix – not rip and replace. Most clients are fully operational within 4-6 weeks.
Week 1-2: Diagnostic
We audit your current setup – CRM, ads, tracking – and identify what’s actually broken.
Week 3-4: Build
We build the connected system – shared definitions, revenue tracking, proper attribution.
Week 5+: Run & Improve
You see which campaigns bring customers – not just leads. We optimize monthly.
“They very quickly implemented HubSpot for us. No matter if it is inbound or outbound, it flows straight through the funnel.”
We report on customers, not clicks
“Christian was an absolutely necessary asset for us to clearly understand which channels were bringing in meetings and customers – not just leads.”
“A great benefit was that we aligned our marketing, sales, and customer success funnel so that we could measure our commercial success.”
“Their technical expertise stands out: they don’t just understand marketing strategy; they also have in-depth knowledge of CRM systems and data flows.”
“The clarity and transparency they provide are top-notch. I wholeheartedly recommend them to anyone.”
I saw the same problem everywhere.
I built Planday’s marketing engine from scratch. Took it from 20 leads a month to 2,500+ signups and a €183M exit to Xero. Along the way, I saw the same problem everywhere:
B2B SaaS companies spending money on marketing with no idea what was working. Agencies either did creative work (no attribution) or ran ads (but ignored CRM). Nobody connected the full system.
Specialists, not generalists.
You work directly with the people who do the work. No account manager layer. No junior handoffs.
Christian Jørgensen
Boryana
Dennis Wille
Philip Hansen
Ninna Ørhøj Lauridsen
Stanislava Stefanova
Mike Lopez
Tania
What you get
One retainer. Real results. No account manager layer – you work directly with the specialists who do the work.
- Connected setup across ads + HubSpot
- Revenue tracking from first click to closed deal
- CAC and payback time by channel
- Monthly optimization and creative testing
- Dedicated specialist team (no layers)
- Quarterly strategy reviews
- Access to proven frameworks and templates
Not sure if you're ready?
Start with a 30-minute diagnostic call. No pitch – just clarity on what’s broken and what to fix first.
- 30 minutes
- No pitch
- Just clarity