In this episode, we chat with Jennifer Montague, VP of Growth at Onomondo, a leading IoT solutions company specializing in data connectivity.
Jennifer delves deep into the challenges of aligning marketing, sales, and customer service, shedding light on the prevalent “not my problem” attitude in many companies.
She provides a comprehensive overview of Onomondo’s journey, competing with industry giants like Ericsson and Vodafone, and the unique approach they’ve taken to stand out.
This episode is a treasure trove for both new startups and established businesses, offering profound insights into growth strategies, customer-centric approaches, and the importance of inter-departmental collaboration.
What Jen reveals
- The Misalignment Conundrum: How the disconnect between departments can hinder growth.
- Redefining Growth: Beyond acquisition – the significance of activation, retention, and expansion.
- The Power of Collaboration: The symbiotic relationship between marketing, sales, and customer service.
- A Universal Growth Model: Adapting the growth model to fit companies of all sizes and budgets.
- Onomondo’s Unique Approach: Building their own core to compete with industry leaders.
- Jennifer’s Journey: From New York to Europe, and her rapid ascent in the tech world.
- The Future of IoT: The challenges and opportunities in the ever-evolving world of Internet of Things.
