Jennifer delves deep into the challenges of aligning marketing, sales, and customer service, shedding light on the prevalent “not my problem” attitude in many companies.
She provides a comprehensive overview of Onomondo’s journey, competing with industry giants like Ericsson and Vodafone, and the unique approach they’ve taken to stand out.
This episode is a treasure trove for both new startups and established businesses, offering profound insights into growth strategies, customer-centric approaches, and the importance of inter-departmental collaboration.
What Jen reveals
- The Misalignment Conundrum: How the disconnect between departments can hinder growth.
- Redefining Growth: Beyond acquisition – the significance of activation, retention, and expansion.
- The Power of Collaboration: The symbiotic relationship between marketing, sales, and customer service.
- A Universal Growth Model: Adapting the growth model to fit companies of all sizes and budgets.
- Onomondo’s Unique Approach: Building their own core to compete with industry leaders.
- Jennifer’s Journey: From New York to Europe, and her rapid ascent in the tech world.
- The Future of IoT: The challenges and opportunities in the ever-evolving world of Internet of Things.