Whether you’re starting your B2B marketing from scratch or evaluating whether your existing content strategy is working, you need a solid framework that serves as the backbone for all of your efforts. This is especially if you’ve been focusing your attention on one part of the marketing engine and are looking to take things …
Most digital marketing specialists working with lead generation know that the marketing funnel is a concept that bears many names – it’s been called everything from a wheel to a pyramid to a cycle. Plus, there’s also been a lot of debate about which function within a business owns it or should own it, …
If you’re thinking, “2019 was great, but I want to supercharge 2020”, then we’re thinking along the same lines. I’ve spent more years than I can count consulting some of Denmark’s and the UK’s top SaaS B2B startups on their digital marketing and collected the key strategies for success you need to start thinking …
