Success Stories

Hear it from our clients

We’ve helped Nordic B2B SaaS teams replace random marketing with predictable customer growth. Here’s what they have to say.

Video Testimonials

From founders, marketing leaders, and revenue teams

These aren’t cherry-picked quotes. This is what happens when you connect strategy, paid ads, and HubSpot into one system that actually drives customers.

“Digital Wasabi has the abilities and knowledge about the SaaS Customer Journey, and they very quickly implemented HubSpot for us. No matter if it is inbound or outbound, it flows straight through the funnel in HubSpot.”

Click the testimonial video to hear the whole story.

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Adam Hartmann-Kruckow
Co-Founder, Eupry

“I’ve had the extraordinary privilege to work with Digital Wasabi on clarifying Paperturn’s strategy and performance marketing tactics. We’ve had a great time working together. The team really brings a lot of light to what is not working well and what is working well, and they’ve taken the time to understand Paperturn’s challenges and to identify where we are and how we get to where we want to be. The amount of clarity and transparency they provide is top-notch. I wholeheartedly recommend them to anyone.”

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Daniel Higuera
Daniel Higuera
Community Marketing Specialist, Paperturn

“I’ve been working with Christian and Digital Wasabi on demand generation, content campaigns, and evaluating our marketing setup. They’ve helped us both strategically—by defining opportunities within our marketing setup and prioritizing where to start—and tactically, by executing and bringing ideas to life. Besides that, they’re easy to work with and pretty fun. I can 100% recommend Digital Wasabi if you want to grow your marketing setup and expand your business within B2B, especially within SaaS.”

Click the testimonial video to hear the whole story.

Cecilie-Winther-Jørgensen
Cecilie Winther Jørgensen
Marketing Manager, Eupry

We brought on Digital Wasabi as a result of both ourselves and a number of our clients needing better information on how to utilize HubSpot for digital marketing. As a fellow SaaS founder, it’s been great working with Christian on all things digital marketing—campaign setup, messaging, email acquisition, and documenting everything back in HubSpot seamlessly. All without having to spend an extraordinary amount of time. This was tremendously helpful, not only for my business but also for a lot of our clients using HubSpot. A lot of people were happy and I’m very grateful. Thank you to Digital Wasabi for providing this type of knowledge and service.”

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Conrad Ruiz
Conrad Ruiz
CEO, WellAware

“I’ve used Christian and Digital Wasabi to help strategize on the challenges about how to convert leads, how to make the user journey easier, and what was the best way to optimize our website. Full recommendation from my side.”

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daniel graversen
Daniel Graversen
Founder, Figaf

Big thanks to Digital Wasabi for helping us with Google Ads auditing and sparing. It not only pointed out some low-hanging fruits that we can improve immediately but also gave us some strategies that we can experiment with. It’s nice to have this session to spark new ideas and find a new path in the Google Ads world. Highly recommended.”

Click the testimonial video to hear the whole story.

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Wei-Jie Wang
Digital Marketing Manager, Eupry

Digital Wasabi helped me get started with HubSpot when I had no experience. They helped me understand the workflows that had been set up and how to handle inbound leads so the data was correct. This was important for getting insights into how our inbound leads performed through the funnel, especially when comparing inbound vs. outbound sales channels. It made it easier to work when HubSpot was set up correctly as a CRM, and it was a good way to have conversations about what’s working and what’s not.”

Click the testimonial video to hear the whole story.

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Oliver Peter Gude
Senior Account Executive, Turis
Technical Expertise

“Digital Wasabi is truly a team of experts! Their technical expertise stands out: they don’t just understand marketing strategy; they also have in-depth knowledge of CRM systems and data flows, ensuring that everything works seamlessly behind the scenes. What I value most in a digital agency is proactivity, and Digital Wasabi delivers on that every time. They don’t just execute – they anticipate challenges, bring new ideas to the table, and continuously optimize our setup. If you’re looking for a digital agency that combines strategic insight, technical excellence, and a proactive approach, Digital Wasabi is the perfect partner.”

Thomas Røhr Kristiansen
Marketing Director, Timegrip
More Client Feedback

What our clients say about working with us

Organized by role – founders, marketing leaders, sales teams, and the people we’ve worked alongside.

Founders & CEOs

“Digital Wasabi delivered a top-of-the-line service. We wanted to move away from Zoho to a better CRM that marketing, sales, and CS could use. We reached out to Digital Wasabi, and they really understood our business needs, as they are used to working with B2B SaaS. They made a solid migration plan for the CRM, customization, and training. A great benefit was that we aligned our marketing, sales, and customer success funnel so that we could measure our commercial success and we know the customer buyer journey. Our team was happy with the in-office training, and they even came to us in our office to answer any questions that came up once they started working in HubSpot. Overall we have been very happy to work with Digital Wasabi.”

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Michael Haladyn
Chief Revenue Officer, Eupry

“Digital Wasabi helped us with ongoing analysis and concrete proposals for optimization on a number of campaigns. Super comfortable to work with, and always very straightforward. Can definitely be recommended!.”

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Casper Groot
Founder, Turis

“I’ve used Christian and Digital Wasabi to help strategize on some of the different challenges about how to convert leads, how to make the user journey easier, and what was the best way we could optimize our website to help with these things. He’s a great guy and a great person to work together with. Full recommendation from my side.”

daniel graversen
Daniel Graversen
Founder, Figaf

“So much to learn from an experienced marketeer that also wears the founder hat!”

mia-negru
Mia Negru
CRO & Co-founder, 2030 Builders

Marketing Managers & Directors

“Digital Wasabi has become a trusted adviser in our marketing strategy. Christian from Digital Wasabi has become a trusted adviser and has been consulting us on the use of social media, paid advertising, and website development. We have used Christian for ongoing advice, review of our paid ad setup and tracking, and feedback on our web design. He has assisted us in breaking down silos between sales and marketing, and with his guidance, we have created a better internal feedback loop. I highly recommend Digital Wasabi.”

Tina-Soellested
Tina Søllested
Marketing Manager, CleanManager

Big thanks to Digital Wasabi for helping us with Google Ads auditing and sparing. It not only pointed out some low-hanging fruits that we can improve immediately but also gave us some strategies that we can experiment with. It’s nice to have this session to spark new ideas and find a new path in the Google Ads world. Highly recommended.”

We-Jie-Wanti
Wei-Jie Wang
Digital Marketing Manager, Eupry

Christian, thank you for providing such a valuable and enlightening session on how to effectively engage our clients with relevant content!”

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Licia Genghini
Head of Communications, 2030 Builders

Sales & Customer Success

“Christian was an absolutely necessary asset for us to clearly understand which channels were bringing in meetings and customers (not just leads). He helped scale the inbound lead-gen with special attention to Hubspot lead nurturing while closing the gap between marketing and sales. Christian has also helped optimize the SEO of the website. He has my warmest recommendations, and I would use him again.”

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Thor Tophøj
Lead Account Executive, Pento

Christian helped me tremendously in my sales job by providing guidance on HubSpot implementation and inbound marketing. As a beginner, I had no experience with HubSpot, so Christian’s expertise was valuable in understanding the flows and lead management. It was important to ensure the data was accurate to gain insights into our inbound leads’ performance through the funnel. This also helped in setting up processes for outbound sales. Christian’s guidance not only ensured that HubSpot was set up correctly as a CRM system, but it also facilitated discussions on what was working and what wasn’t in our sales channels. Through this experience, I developed a good relationship with Christian, which helped a lot in setting up new processes and systems. Overall, it was an excellent experience, both professionally and personally. If you’re a B2B SaaS founder looking for agency services in inbound marketing and HubSpot implementation, I highly recommend Christian’s services.”

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Oliver Peter Gude
Senior Account Executive, Turis

Working with Digital Wasabi has been like having our own business therapist. Christian’s ability to create a professional yet personal dialogue has truly felt like having an external colleague. He is always available and serves as our reliable advisor, providing invaluable guidance when we need it most. Christian is flexible and has truly made a tremendous difference in our project. We greatly appreciate his dedication and expertise in bringing structure, harmony, and error avoidance to our HubSpot setup. So thank you, Christian, for serving as our business therapist and making our collaboration so rewarding, productive, and even a bit therapeutic!”

Isabelle-Tjørnelund
Isabelle Tjørnelund
Customer Success Specialist, Viggo

Planday Team (Co-Founder, CMO & Colleagues)

Working with you was a huge part of building the engine that took Planday to the next level. The inbound foundation you created, combine with lead scoring from Michel and sales cadences pushed performance and scale – made a massive difference for many years for Planday 👏”

Anders-Frederiksen-Planday
Anders Frederiksen
Co-Founder, Planday

“Christian built the original marketing blueprint at Planday and it proved to be a solid foundation that enabled efficient and controlled growth. He’s a master of the modern marketing technology stack, a really easy person to work with and a patient mentor to younger or less experienced team members. Highly recommended!”

john coldicutt
John Coldicutt
CMO, Planday

Christian possesses a unique combination of a strong and wide marketing mindset and a deep technical understanding. This enables him to both come up with clever impactful growth solutions, but also implement them in a very short time. From a personal point of view, he is always positive & always speaking up honestly – leaving no time for bullshit, which is highly appreciated.”

frans
Frans Lykke Østergård
Ex-Google, Ex-Planday

“Christian played a crucial role in building the foundation for the marketing strategy that lifted the company from a startup to a serious player in the market with the whole ‘marketing palette’. The hard work could be seen in the sales team in particular, which opened new doors, and in general, we experienced increasing conversions in the form of e.g., downloads of content, leads, and customers. Christian has a deep technical understanding, thinks outside of the famous box, and have a yes approach to the tasks.”

katja
Katja Dehn Cox
Ex-Planday

Work with us

If you want results like these, let’s talk. We’ll be honest about whether we’re the right fit.