30 Ways to Get More Customers from Your B2B SaaS Marketing

Most B2B SaaS teams have traffic. They have a budget. What they don’t have is a system that connects it all. This guide covers the 30 fundamentals that compound when you get them right.

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The Problem

You have pieces working. A landing page here. An ad campaign there. A CRM that's half-configured. But nothing is connected.

Your website gets traffic but not customers.

Visitors land, browse, and leave. No clear path from "interested" to "let's talk."

Your ads run but you can't tell what's working.

Clicks and impressions look fine. But which campaign actually brought in a paying customer? Silence.

Marketing and sales aren't aligned.

Marketing says "we sent you 50 MQLs." Sales says "none of them were real." Nobody's wrong. The system is.

You're doing random acts of marketing.

A blog post here, a LinkedIn campaign there. No system. No compounding. Just effort that doesn't add up.

The gap isn't knowledge. It's connection. This guide closes it.

What's Inside

30 tips across 6 chapters

Everything a B2B SaaS team needs to turn marketing into a customer growth system.

Strategy & ICP

Define who you're targeting, what to say, and where to focus. Before you spend a krone on ads or content.

Website & Landing Pages

Pass the 5-second test. Build dedicated landing pages. Put social proof where people actually see it.

Content & Offers

Create content for every buying stage. Write titles that convert. Gate strategically — not everything needs a form.

CTAs & Forms

Kill the word "Submit." Use fewer fields. Place CTAs where eyes actually go. Small changes, big impact.

Paid Ads

Match ads to funnel stages. Narrow your targeting until it hurts. Retarget everyone who engaged.

Systems & HubSpot

Track every source. Build nurture sequences. Score your contacts. Close the loop between marketing and sales.

Sample Tips

A taste of what's inside

Three of the 30 tips — so you know this isn’t fluff.

Tip #03

One channel done right beats five done poorly

Seed-stage SaaS teams don’t have the bandwidth to run LinkedIn, Google, Meta, content, SEO, and email all at once. Pick the one channel where your ICP actually is. Master it. Get it profitable. Then expand.

Chapter: Strategy & ICP

Tip #15

Apply the "would I pay for this?" test

If your lead magnet reads like a blog post stretched to 10 pages with filler, people won’t value it — and they won’t trust you after reading it. Make your free content so good that people feel guilty they didn’t pay.

Chapter: Content & Offers

Tip #30

Close the loop between marketing and sales

Marketing generates interest. Sales closes deals. But if marketing never hears what happened, they can’t improve. Set up closed-loop reporting in HubSpot: track contacts from first touch to closed deal.

Chapter: Systems & HubSpot

Is this guide for you?

If your marketing generates traffic but you can’t trace it to actual customers, this guide covers the 30 things you need to fix.

SaaS founders doing their own marketing and tired of guessing

Marketing managers who need a system, not more tactics

Growth teams with bits and pieces working but nothing connected

Anyone using HubSpot but not getting the full value out of it

About the Author

Christian Godoy Jørgensen

Founder, Digital Wasabi — HubSpot Platinum Partner

15+ years helping B2B SaaS companies replace random marketing with predictable customer growth. Built Planday’s marketing engine through a €183M exit. Now helping Nordic SaaS teams connect strategy, ads, and HubSpot into one measurable system.

Strategy. Ads. HubSpot. Connected.

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