HubSpot for B2B SaaS. Set up right.

Marketing, sales, and support in one system. Know what works. Do more of it.

Platinum Partner

50+ HubSpot implementations

Trusted by Nordic B2B SaaS teams

Where are you today?

Stuck in Pipedrive, Salesforce, or spreadsheets?

Your CRM doesn't talk to marketing. Sales has their data, marketing has theirs. Nobody knows which channels actually close deals.

HubSpot connects it all - but only if it's set up right from day one.

Have HubSpot but can't answer "where do customers come from?"

Marketing says 50 MQLs. Sales says 20 qualified leads. The board asks about CAC by channel - you open a spreadsheet.

The data is in HubSpot. It's just not connected.

Not sure which path fits? Let's figure it out together.

We find the right HubSpot setup for your business

Not sure which Hubs you need? Marketing Pro or Sales Enterprise? We help you pick the right package based on what you’ll actually use.

✓

Right package, right fit

We’ve done 50+ implementations. We know which features you’ll actually use – and which ones you won’t.

✓

Maximize your HubSpot investment

We configure every feature in your HubSpot to actually work for your business. Nothing left on the table.

✓

50+ user rollouts

Multi-location? Multiple teams? We’ve rolled out HubSpot across sales floors in Stockholm, Copenhagen, and Oslo. Same process works for your team.

The Digital Wasabi Success Quadrant™

Every implementation covers four areas:

Sales Process

Pipelines, stages, and handoffs

System Foundation

CRM setup, integrations, data

Spotlight Reporting

Dashboards your board wants

Staff Success

Training so the team actually uses it

How we set up HubSpot for SaaS

One system. Marketing, sales, and revenue connected. No more guessing which channels work.

Every lead tagged to source

LinkedIn, Google, Meta - every lead shows exactly which campaign, ad, and keyword brought them in. No more "unknown source."

Marketing and sales on the same page

Same funnel stages. Same lead definitions. When marketing says "50 MQLs," sales knows exactly what that means.

Revenue by channel, not just leads

See CAC by source. Pipeline by campaign. Actual closed revenue - not vanity metrics your board doesn't care about.

Dashboards that answer "what's working?"

One screen. Pipeline, conversion rates, revenue by source. The answers you need for your board meeting - without the CSV exports.

HubSpot services for B2B SaaS

New setup or fixing what you have. Either way – you’ll know where customers come from.

Implementation

Full HubSpot setup. CRM, Marketing, Sales, and Service Hub. Integrations. Built for SaaS from day one. 4-6 weeks to go-live.

Migration

Moving from Salesforce, Pipedrive, or Zoho? Clean data transfer. No lost records. Team trained and ready.

Attribution & Reporting

Connect your ad platforms. Track to closed revenue. Build the dashboard your board actually wants to see.

Automation

Lead scoring. Nurture sequences. Handoff workflows. Leads move through the funnel without manual work.

Training

Your whole team trained – marketing, sales, CS, management. Not just you. Sessions for Aarhus and Tampere? Done.

Audit

Already have HubSpot? We find gaps, missed opportunities, and what to optimize first. No starting over.

“We wanted to find a HubSpot partner agency that knows the SaaS customer journey, and Digital Wasabi has this knowledge. They very quickly implemented HubSpot for us. No matter if it is inbound or outbound, it flows straight through the funnel in HubSpot.”

Adam Hartmann-Kruckow

Co-Founder, Eupry

Let's look at your setup

30 minutes. We’ll tell you what’s working, what’s not, and what it would take to connect your marketing to revenue.

Free · No pitch · Just clarity