About Digital Wasabi

Marketing should prove what works — not just report activity.

We help Nordic B2B SaaS companies connect strategy, paid ads, and HubSpot into one system. You always know what’s working, what’s not, and what to do next.

Platforms we work with daily

Christian Godoy Jørgensen

Founder & CEO

The short version

I started building websites at 12. By 13, I’d sold my first business – a ringtone website network – for €4,000. My celebration? Taking my family out to dinner.

That early drive eventually led to Planday, where I built the marketing engine from scratch. We went from 20 leads a month to 2,500+ monthly signups. From mostly outbound to 95% inbound revenue. That foundation helped Planday reach their €183M exit to Xero.

The lesson that stuck: Focus beats volume. Master one thing before adding the next.

Along the way, I kept seeing the same pattern: B2B SaaS companies spending real money on marketing with no idea what was actually working. Agencies either did creative work with no attribution, or ran ads but ignored the CRM. Nobody connected the full system.

In 2019, I started Digital Wasabi to fix that. Strategy, paid ads, and HubSpot – working as one system, reporting on customers, not clicks.

Since then, we’ve helped 50+ companies like Timegrip, Eupry, Dixa, and Verified connect their marketing spend to actual revenue. Not vanity metrics. Customers.

I also run Founders Dinners and Founders Hikes for the Nordic SaaS community. The best insights usually come from other founders who’ve been there.

Currently based in Copenhagen with my wife Tania and our two kids. We spend winters in Argentina — a reminder that building something great shouldn’t cost you everything else.

What We Believe

Principles, not slogans

Focus beats scatter

Master one paid channel before adding another. Most companies spread too thin, too fast.

Customers, not leads

Optimize for closed deals, not MQLs. Your board doesn't care about lead volume - they care about revenue and payback time.

Setup beats scale

Fix your offer and ICP before launching campaigns. Ads can't fix a positioning problem.

No black boxes

Open dashboards. Shared access. You should always know exactly what we're doing and why.

Practice what we preach

We use the same frameworks for Digital Wasabi that we give our clients. If it doesn't work for us, we don't recommend it.

Stay calm

Marketing has enough panic. We bring structure, clarity, and the perspective that comes from doing this a hundred times.

The Team

Specialists, not generalists

You work directly with the person doing the work. No account managers in between. Every engagement includes strategic direction — not just task delivery.